Sunday, July 1, 2012

prime location strategy: macindo position our products at the most important location - the cashier

below are photos of our strategic program with over 70 of our key retailers (bookstores), we position our products at the cashier. this is very important, our study shows increase about 200% in retail success at the whole 70 locations from 560 locations that we have. below you see product from our hydration division: korwater, polar bottle and nalgene. "we want to give easy answer to our customers, why should they buy it, and why should they buy it from us, this make it clear to customers" said santoso suratso



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