Monday, July 2, 2012

macindo genius solution to attract customer attention

since 1991 macindo has been in distribution, we add so much value to retailers and vendors (our principal) by providing innovative solution that everyone like. macindo has been awarded various gold achievements in creative marketing solutions in 2005 and 2006. below is our most recent creative solutions for "back to school" holiday program that we did with a nationwide book retailers (at 70+ locations), blue footsteps floor stickers! we intentionally put 6 fingers on the footsteps, so when customes waiting in line the children often ask why there are 6 fingers and the customers will eventually see the invitations to purchase our promotion. "in just 10 days since this program launched we have generated massive success in the product sales over 300% than normal" said santoso suratso / managing director





Sunday, July 1, 2012

Retail POS Grabs

every week macindo opens about 3 to 5 new retails point of sales nationwide in indonesia, our hydration division is the largest distributor in indonesia. this put us at advantage of negotiating a better deal and retail location for the products we distribute, this is a key benefit for our vendors/principal. below is example of polar bottle usa, you can see we grab the key real estate location at the retail cashier in over 100 locations now.


prime location strategy: macindo position our products at the most important location - the cashier

below are photos of our strategic program with over 70 of our key retailers (bookstores), we position our products at the cashier. this is very important, our study shows increase about 200% in retail success at the whole 70 locations from 560 locations that we have. below you see product from our hydration division: korwater, polar bottle and nalgene. "we want to give easy answer to our customers, why should they buy it, and why should they buy it from us, this make it clear to customers" said santoso suratso